Hypothesis
IF we highlight product categories through images
THEN the ARPU will increase
BECAUSE users will more quickly immerse themselves in the appropriate category, thus being supported in finding the products that suit them.
Outcomes and Implications
| Psychological Mechanism | Visual Attention / Categorization Fluency |
|---|---|
| Predicted Winrate | 28.13% 🔼 |
| Strategic Implication | Use engaging category imagery to create faster orientation and emotional engagement with the product range. |