Hypothesis
IF we structure and align the information on the product cards on PLP's
THEN the APRU is increasing
BECAUSE users will be able to scan the information a lot easier due to consistent design & sizing of the product cards, which in turn decreases the cognitive load for processing all of the information and keeps the user browsing until he finds a product he likes.
Outcomes and Implications
| Psychological Mechanism | Cognitive Fluency / Information Processing |
|---|---|
| Predicted Winrate | No info on this hypothesis |
| Strategic Implication | Standardize product card layouts and align key information for a cleaner, easier browsing experience. |