Hypothesis
IF we display a Shop Localizer on the PDP (Product Detail Page),
THEN ARPU will increase
BECAUSE we inform the user that they can visit a nearby store for a free eye test and measurement of their glasses values, thus making the purchase decision easier.
Outcomes and Implications
| Psychological Mechanism | Local Convenience / Trust |
|---|---|
| Predicted Winrate | No info on this hypothesis |
| Strategic Implication | Display store locator to reduce friction and support offline purchase confidence. |