Hypothesis
IF we present the flavors more appealingly on the PDP (Product Detail Page)
THEN the ARPU increases
BECAUSE users get a quicker overview of all available options and mentally interact with the flavors, which triggers an inner desire for the products (Mental Stimulation).
Outcomes and Implications
| Psychological Mechanism | Mental Simulation / Visual Appeal |
|---|---|
| Predicted Winrate | 25% 🔼 |
| Strategic Implication | Improve flavor presentation to stimulate mental interaction and increase purchase motivation. |