Hypothesis
IF we increase the perception for the sell out risk THEN the CR is increasing BECAUSE user will have a fear of missing out (FOMO) and therefore feel a sense of urgency to buy the product since it is very scarce.
Outcomes and Implications
| Psychological Mechanism | FOMO / Scarcity Effect / Urgency |
|---|---|
| Predicted Winrate | 50% 🔼 |
| Strategic Implication | Emphasize limited stock or “selling fast” cues to leverage scarcity and motivate quicker purchase decisions. |