Hypothesis
IF we show that the products are being developed on a scientific basis THEN the CR will increase BECAUSE people believe the opinion of experts and trust their expertise. This will transfer into trusting the product and the brand (Authority Bias).
Outcomes and Implications
| Psychological Mechanism | Authority Bias |
|---|---|
| Predicted Winrate | 30.77% 🔼 |
| Strategic Implication | Emphasize scientific credibility through expert mentions, lab visuals, or research-backed claims. Position product as expert-approved or scientifically formulated to transfer authority-driven trust into higher conversions. |