Hypothesis
IF we display reviews on the PLP (Product Listing Page)
THEN ARPU will increase
BECAUSE the opinions of other people are one of the most important factors in purchasing perfume (Social Proof).
Outcomes and Implications
| Psychological Mechanism | Social Proof / Trust |
|---|---|
| Predicted Winrate | 21.88% 🔼 |
| Strategic Implication | Integrate review summaries into PLPs to leverage social validation and improve conversion efficiency. |