Hypothesis
IF we show the user a story menu on the PLP and the order of the categories is arranged in terms of relevance
THEN the average sales per visitor increases
BECAUSE the user can see at a glance which categories are available in the shop and thus receive better orientation, he can quickly and without great cognitive effort find the categories that correspond to his likes and preferences and thus also find the products he wants more quickly (Fluency)
Outcomes and Implications
| Psychological Mechanism | Cognitive Fluency / User Orientation |
|---|---|
| Predicted Winrate | 38.89% 🔼 |
| Strategic Implication | Personalize PLP menus based on relevance to improve orientation and speed up product discovery. |