Hypothesis
IF we add a Quick ATC on the PLP THEN the ARPU increases BECAUSE users are already browsing the category page can add suitable products to the cart without having to having to go to the product detail page.
Outcomes and Implications
| Psychological Mechanism | Effort Reduction / Cognitive Ease |
|---|---|
| Predicted Winrate | 75% 🔼 |
| Strategic Implication | Implement “Quick Add to Cart” buttons on PLPs to streamline the path to purchase and reduce drop-offs. |