Hypothesis
IF we increase the size of the strike price and reduce the size of the new price
THEN the APRU is increasing
BECAUSE visual stimuli have a comparable anchor effect as numerical values. The effect can be triggered for example by font size, line width, positioning and color. (Price Perception & Magnitude Priming)
Outcomes and Implications
| Psychological Mechanism | Price Perception / Magnitude Priming |
|---|---|
| Predicted Winrate | 40% 🔼 |
| Strategic Implication | Increase the visual prominence of original prices and subtly minimize discounted prices to enhance perceived deal value. |