Hypothesis
IF we preselect the guest checkout
THEN the average revenue per user is increasing
BECAUSE the barrier to entry into the checkout is reduced for users and they can check out their products without high cognitive effort (Cognitive Ease).
Outcomes and Implications
| Psychological Mechanism | Cognitive Ease / Friction Reduction |
|---|---|
| Predicted Winrate | 50% 🔼 |
| Strategic Implication | Preselect guest checkout to simplify checkout and improve revenue per user. |