Hypothesis
IF we highlight Next Day Delivery with a timer
THEN the conversion rate (CR) will increase
BECAUSE users will feel a sense of urgency and will want to complete the purchase before the timer runs out, ensuring they receive and can use their products the next day.
Outcomes and Implications
| Psychological Mechanism | Temporal Scarcity / Urgency Effect |
|---|---|
| Predicted Winrate | No info on this hypothesis |
| Strategic Implication | Add a dynamic delivery timer to emphasize immediacy and leverage time-sensitive motivation. |