Hypothesis
IF we display mood shots on the PLP (Product Listing Page)
THEN the ARPU increases
BECAUSE users can better grasp the bag in a "shop the look" style. Additionally, they mentally interact with the product by imagining matching outfits (Mental Stimulation).
Outcomes and Implications
| Psychological Mechanism | Mental Simulation / Visual Engagement |
|---|---|
| Predicted Winrate | 30% 🔼 |
| Strategic Implication | Use mood shots on PLPs to help users visualize lifestyle application and boost purchase motivation. |