Hypothesis
IF we expose the search on mobile
THEN the conversion rate (CR) will increase
BECAUSE users who use the search function have a higher ARPU and can find suitable products more quickly.
Outcomes and Implications
| Psychological Mechanism | Effort Reduction / Cognitive Ease |
|---|---|
| Predicted Winrate | 19% 🔼 |
| Strategic Implication | Expose the search bar on mobile to streamline navigation and leverage high-intent users. |