Hypothesis
IF we expose the search on mobile
THEN the ARPU (Average Revenue Per User) increases
BECAUSE users who use the search have a higher ARPU and find suitable products faster.
Outcomes and Implications
| Psychological Mechanism | Effort Reduction / Cognitive Ease |
|---|---|
| Predicted Winrate | 19% 🔼 |
| Strategic Implication | Make search more visible on mobile to help users quickly find products and increase average revenue. |