Hypothesis
IF we display a subheadline with the material
THEN the ARPU increases
BECAUSE the perceived product quality increases due to the high-quality material, thereby justifying the purchase price.
Outcomes and Implications
| Psychological Mechanism | Perceived Value / Material Quality |
|---|---|
| Predicted Winrate | 38.89% or 66.67% 🔼 |
| Strategic Implication | Add material subheadlines to enhance perceived quality and justify premium pricing. |