Hypothesis
IF we adjust the Story Menu on the PLP (Product Listing Page) according to the Discovery Phase,
THEN ARPU (Average Revenue Per User) will increase
BECAUSE the user's Customer Journey is made more relevant, allowing them to find the right product more quickly and easily.
Outcomes and Implications
| Psychological Mechanism | Customer Journey Optimization / Relevance |
|---|---|
| Predicted Winrate | 25.81% 🔼 |
| Strategic Implication | Personalize PLP menus based on discovery phase to guide users efficiently to desired products. |