Hypothesis

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IF we add badges to product pages indicating that an influencer recommends this product,

THEN the average revenue per user is increasing

BECAUSE the social proof and authority that comes with the influencer's recommendation increases users' trust in the product and makes them more inclined to make a purchase. The concept of social proof reinforces the assumption that if others - especially admired people - support something, then the product or service must be valuable and desirable.

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Outcomes and Implications