Hypothesis
IF we add a feature on the product page that shows that an influencer and XYZ other people like the product
THEN the ARPU increases
BECAUSE people tend to wear, buy, do, and consume what others around them are buying, wearing, doing, and consuming (Bandwagon Effect + Unity).
Outcomes and Implications
| Psychological Mechanism | Bandwagon Effect / Social Proof |
|---|---|
| Predicted Winrate | 80% 🔼 |
| Strategic Implication | Highlight influencer and social popularity to leverage bandwagon effect and increase revenue. |