Hypothesis
IF we arrange menu items by the level of impact and enrich them with product images,
THEN ARPU will increase
BECAUSE users will find suitable product categories more quickly and with less cognitive effort.
Outcomes and Implications
| Psychological Mechanism | Cognitive Ease / Visual Fluency |
|---|---|
| Predicted Winrate | 66.67% and 25% 🔼 |
| Strategic Implication | Prioritize menu items and use images to reduce cognitive load and guide users toward higher-value categories. |