Hypothesis
IF highlight bestselling/hype products with a hot badge
THEN the ARPU is increasing
BECAUSE Users are visually directed to these products (nudging) and they are perceived as particularly popular (social proof), which creates a feeling of urgency to buy the product now before it is sold out (urgency/scarcity).
Outcomes and Implications
| Psychological Mechanism | Social Proof / Scarcity / Nudging |
|---|---|
| Predicted Winrate | 52.63% 🔼 |
| Strategic Implication | Highlight bestsellers and trending products to guide users’ attention and leverage popularity and urgency to boost revenue. |