Hypothesis
IF we highlight the size filter on shoe category pages
THEN the ARPU is increasing
BECAUSE we nudge the user to use the filters and therefore help them to find their desired product quicker and easier (Cognitive Ease, Nudging).
Outcomes and Implications
| Psychological Mechanism | Nudging / Cognitive Ease |
|---|---|
| Predicted Winrate | 50% 🔼 |
| Strategic Implication | Make the size filter visually prominent to nudge engagement and streamline the browsing-to-purchase flow. |