Hypothesis
IF we expose the flavors on the PLP (Product Listing Page)
THEN the ARPU increases
BECAUSE the user can recognize the product variety faster and their product discovery and purchase decision are facilitated.
Outcomes and Implications
| Psychological Mechanism | Choice Visibility / Cognitive Ease |
|---|---|
| Predicted Winrate | 25% 🔼 |
| Strategic Implication | Display flavor options directly on PLPs to simplify product comparison and discovery. |