Hypothesis
IF we display an Authority Badge indicating which face shape the glasses are best suited for,
THEN the CR (Conversion Rate) will increase
BECAUSE users highly value honest recommendations when buying glasses and are supported in finding a suitable pair. Additionally, the expert endorsement builds trust.
Outcomes and Implications
| Psychological Mechanism | Authority / Expert Recommendation |
|---|---|
| Predicted Winrate | 30.77% 🔼 |
| Strategic Implication | Use authority badges for personalized guidance and trust-building to improve conversions. |