Hypothesis
IF we enhance the selection process for product variations,
THEN ARPU (Average Revenue Per User) will increase
BECAUSE the perceived product quality will rise, and the selection process will justify the price.
Outcomes and Implications
| Psychological Mechanism | Perceived Value / Choice Clarity |
|---|---|
| Predicted Winrate | 33.33% 🔼 |
| Strategic Implication | Streamline and visually enhance product variation selection to justify premium pricing and increase average revenue. |