Hypothesis
IF we add an emotional subheadline on the PDP THEN the conversion rate (CR) will increase BECAUSE users will mentally interact with the product and imagine how their children will have fun with the play sofa (Mental Stimulation).
Outcomes and Implications
| Psychological Mechanism | Mental Simulation / Emotional Appeal |
|---|---|
| Predicted Winrate | 35% 🔼 |
| Strategic Implication | Add emotional subheadlines that evoke vivid imagery to strengthen engagement and drive conversions. |