Hypothesis
IF we enrich the category pages with hero images
THEN the ARPU will increase
BECAUSE the products and the page will be emotionally charged, and users will be able to mentally envision how their baby will feel with the products from emma & noah.
Outcomes and Implications
| Psychological Mechanism | Emotional Resonance / Mental Simulation |
|---|---|
| Predicted Winrate | No info on this hypothesis |
| Strategic Implication | Add emotionally rich hero images to category pages to increase immersion and connection with the brand. |