Hypothesis
IF we uniformly display the Quick ATC (Add to Cart) for all products on the PLP (Product Listing Page)
THEN the ARPU increases
BECAUSE users can complete their shopping list faster without wasting unnecessary clicks.
Outcomes and Implications
| Psychological Mechanism | Cognitive Ease / Effort Reduction |
|---|---|
| Predicted Winrate | No info on this hypothesis |
| Strategic Implication | Standardize Quick Add to Cart buttons across PLPs to streamline purchase flow. |