Hypothesis
IF we show color swatches instead of product images
THEN the ARPU is increasing
BECAUSE users get a direct overview of the available colors and can more easily switch and compare between product colours. This promotes purchase motivation and facilitates the purchase decision.
Outcomes and Implications
| Psychological Mechanism | Choice Simplification / Visual Fluency |
|---|---|
| Predicted Winrate | 28.57% 🔼 |
| Strategic Implication | Replace redundant product images with color swatches to create a more intuitive and interactive product browsing experience. |