Hypothesis
IF we display color swatches on the PLP (Product Listing Page)
THEN the ARPU increases
BECAUSE the product range becomes more organized, and the user can find their desired variant more quickly
Outcomes and Implications
| Psychological Mechanism | Visual Clarity / Choice Simplification |
|---|---|
| Predicted Winrate | 19.05% 🔼 |
| Strategic Implication | Add color swatches on PLP to improve clarity and ease of selection. |