Hypothesis
IF we remove the background noise of product images
THEN the ARPU is increasing
BECAUSE Users can perceive the product images more quickly and process them more easily thanks to the increased contrast. This improves user flow and leads to increased purchasing motivation.
Outcomes and Implications
| Psychological Mechanism | Visual Clarity / Cognitive Fluency |
|---|---|
| Predicted Winrate | 25% 🔼 |
| Strategic Implication | Remove unnecessary background noise from product images to improve clarity and purchase motivation. |