Hypothesis
IF we add information that the materials are certified,
THEN ARPU will increase
BECAUSE users will have more trust in the products and will be willing to pay the higher product price.
Outcomes and Implications
| Psychological Mechanism | Authority / Trust / Certification |
|---|---|
| Predicted Winrate | 20% 🔼 |
| Strategic Implication | Highlight certified materials to reinforce product credibility and justify higher price points. |