Hypothesis
IF we calculate and display the saving in the cart
THEN the CR is increasing
BECAUSE the user needs less cognitive resources to get an overview over the total amount of savings (cognitive ease) and the price perception is being influenced in a positive way.
Outcomes and Implications
| Psychological Mechanism | Cognitive Ease / Price Perception |
|---|---|
| Predicted Winrate | 14.29% 🔼 |
| Strategic Implication | Display savings clearly in the cart to reduce cognitive load and positively influence perceived value. |