Hypothesis
IF we place an upsell in the cart drawer THEN the ARPU will increase BECAUSE the anchor of €449 is set for the user, serving as a reference point and making the €89 for the Fancy Buttons seem minimal (Anchoring). Additionally, the user is emotionally engaged and triggered to perfect the play oasis.
Outcomes and Implications
| Psychological Mechanism | Anchoring / Emotional Momentum |
|---|---|
| Predicted Winrate | 50% 🔼 |
| Strategic Implication | Place upsells in the cart drawer to leverage anchoring and capitalize on users’ emotional readiness to upgrade. |