Hypothesis
IF we include Bundles with the pillow on the pdp
THEN the average revenue per user is increasing
BECAUSE users are very likely to buy a whole new set of blanket and pillow especially if it comes with a discount.
Outcomes and Implications
| Psychological Mechanism | Price Anchoring / Commitment Bias / Perceived Value |
|---|---|
| Predicted Winrate | 27.78% 🔼 |
| Strategic Implication | Introduce bundles with small discounts to encourage larger basket sizes and increase average revenue per user. |