Hypothesis
IF we change the price displaying
THEN CR is increasing
BECAUSE an anchor is being set by displaying the higher strike price first which will be used in comparison to the new price (anchoring) Visual displaying in form of thickness and size influence the price perception (Magnitude Priming effect)
Outcomes and Implications
| Psychological Mechanism | Anchoring / Magnitude Priming |
|---|---|
| Predicted Winrate | 40% 🔼 |
| Strategic Implication | Use visual and numeric price anchoring to positively influence perceived value and conversion. |